Blog: How to promote your music and sell your merch

This guide provides advices about growing a fan base and selling your albums and singles online.

Every artist would like to be able to share their music easily to millions of followers on social networks. In this case, a simple tweet or post could be enough to announce your next album.

However, you may not be able to reach millions of followers.

So what to do as an independent artist if you want to gain more visibility?

Promote your posts with social media ads (instagram, facebook, twitter...).

It works but will take a lot of time and requires to be consistent.

The problem is that you will start being dependent of your social networks in terms of reliability and costs.

Indeed, when your preferred social media goes down you will lose the only contact you have with your followers. Another scenario is when a new algorithm prevents you from promoting your projects without ads. From time to time, you may have to spend more in ads to reach the same audience.

So major labels use one or many networks of websites, they contact musicians, artists and medias to promote their artists. With a way lower budget, it is still possible to make it work for you if you have your own website. You will still have to run some ads but can build a mailing list and then start promoting your offers by email as well, which is... FREE.

Get your own website to sell your music faster

The importance of email campaigns

Indeed when artists manage to get millions of views on Youtube, they run different ads for different purposes: drive traffic to Youtube, to their social networks, and collect email adresses.

Email marketing is still one of the best method to generate leads for any kind of business. With email marketing, high opening rates (56.62% from mobiles and 54.32% from desktops) along with engagement rates (11% - 21%), as well as low unsubscribe rates (0.29%) were still observed in 2018 and 2019.

So this is at least 3 different ads. But with your budget, you can decide to run (very) cheap ads to collect email addresses from your website, then with these email addresses, ask people to follow you on your favourite social network or to visit your Youtube channel to watch your latest video, listen to your new songs, etc.

Of course, this is just an example. With landing pages on your website, you can use the same strategy to get more active followers in Facebook, Instagram, Twitter… or to get your visitors to stream your music.

So having your own website gives you multiple possibilities to promote your projects and grow your audience without being tied to social networks. All this will definitely help you reaching more people and generating more streams to grow your income.

To sum it up, the benefit of having your website is to be able to reach your subscribers easily to promote your offer. For free.

Building a business in 2019/2020 is far less expensive than 10 years ago.

You can even start your own business with your computer, a mobile, a website...

Below I will share different strategies to start and run a business.

First of all, you have to consider whether you better try to get a pay raise or build your own business.

Indeed it may take you 3-5 years for your employer to consider getting you a real pay raise. Gain new skills, be involved in projects, constantly reach your targets (in this case, you better go beyond your target!)

In order to get a pay raise, people tend to move to other companies every 2-3 years. And it works. Your experience is taken into consideration by the new employer. However, it may require to move from a city to another, or even to move abroad. Such a change can be too much for some people.

You can of course work at a side job, even though it will definitely deteriorate your quality of life. You won’t have enough time to really take advantage of your new income.

You may even think about building your own business.

These days, it is not necessary to have a lot of money to get your business up and ready and get your first customers.

Usually a laptop and a smartphone are enough to make it work. Sometimes you will only need a smartphone.

Not sure about what to sell? You can sell others products or services.

You will find a lot of websites that propose opportunities like referrals in exchange of a fixed amount of money or a percentage per sale. In this case you will need to build a website, and create a landing page.

With the correct strategy involving sales and building a mailing list, you will be able to start earning money with your website.

Once the correct strategy has been identified, think about automation. It will help you earning money without being too involved...


To make sure to find the appropriate offer to promote in your website, visit networks of CPA offers. Some are listed below:

CPALead - MaxBounty - OfferVault - CJ Affiliate

Need to build your website? Order your website today

So what does it really take to build your own business?

It will depend of your business idea. Let's say that you want to sell fancy chairs.

Building your brand awareness will take some time.

So do not focus too much time and energy on it at first.

Observe how other companies work, even if you can’t compare (yet) with your situation.

They have a website, run some ads and use social networks.

If you don't have any product to sell, don't worry. You can start selling other's products (from Amazon or Clickbank for example) and get a percentage for each sale made.

You will need to sign up to an affiliate program then pick a product.

Then start building a strategy to drive traffic to the product you are selling.

In fact, you will be able to find several affiliate programs in the industry of your choice.

After identifying your products or services. the next step will be to build a page in your website that will collect email addresses while your whole website is under construction. Your mailing list will be vital for your business since it will allow you to sell out of social networks.

Thanks to ads and a good communication, your mailing list will grow months after months.

What you MUST do to drive free traffic to your website.

Once your website is up and online, consider choosing which social network to use to share information about your offers. It will depend on your products or services.

If you consider selling fancy chairs, sharing pictures and a few videos will be a good fit to provide the clearest information about your products.

So Instagram would be the first choice in this case.

With instagram, make sure to post 2 to 3 pictures or videos per day in specific hours: 2.00am (yes !!), 9.00am, 5.00pm.

Alternate your posts following the 80/20 rule: 80% to talk about anything outside your business (think about triggering emotions), 20% to promote your products.

With your website, add a blog to do content marketing. Make sure to select the correct keywords to be found easily from Google.

Start running some cheap ads first to see how people react.

Use metrics to determine how each ad campaign performs. Adjust if necessary.

Google Ads is very effective but tends to be more and more expensive, specially if you don’t use it properly (with expensive and inaccurate keywords).

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