Blog: Interviews

How to promote your music and sell your merch

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Questions Q. What are your influences in music?

A. Blues, Pop and Classic Rock. Marillion, Joe Bonamassa, Genesis, Fish, Cream, Johnny Cash and many more


Q. For how long have you been doing music? What was your trigger to start being an artist and doing music?

A. I’ve started to play the guitar after a good friend of mine died in 2007. I picked up the guitar in 2008 and learned to play with help of YouTube. In 2009 I did my first ‘real’ gig as support act for the British Blues band The Brew


Q. Who produces your music?

A. I produce it myself most of the time. When another producer is needed, I always go to Rob Orlemans (from the band Rob Orlemans & Half past Midnight)


Q. What kind of instrumental do you like the most?

A. Acoustic and electric guitar


Q. Which instrument would you like to learn in the coming year?

A. Piano and Bass


Q. If you could pick an artist for a future collaboration, who would you pick? (let's say that your budget is unlimited)

A. Fish, Joe Bonamassa, Myles Kennedy and Mark Tremonti



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Q. Several artists say they write their own lyrics while instead we notice that they are helped by ghostwriters. As an artist which place do you give in writing texts and being the interpret?

A. All lyrics of my songs are written by me. I always have an idea how the basic of my song must sound like, but I will not hesitate to ask another person for input. On occasion I get a complete song to work on and create a lyric for.


Q. How many music videos would you like to do for your project? Do you think that artists must do a lot of music videos per project to stay relevant in the music industry? A. I think, that if it’s possible, every song you release as single needs some kind of video.


9. Do you have some places in mind to do your next music videos after the pandemic?

We are already looking around for some great locations in The Netherands, belgium and Germany.


10. What are your wishes for 2021?

First of all, good health for everybody and the departure or control of the pandemic, but second, for me personally an equally important one, performing music before an audience, so the people, including myself have something to relax to, just sit back and enjoy the show.



Hendrikse - “Where The Road Takes Me”

Blues, Rock, Pop, Symphonic

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Today we have been able to get an interview of CP4 The Rapper. We did manage to have answers to our questions regarding his music and his point of view about the music industry.


Play on Soundcloud


Q. What are your influences in music?

A. To be able to express myself in any way I can for the world could hear me.


Q. For how long have you been doing music? What was your trigger to start being an artist and doing music?

A. I been doing music for 7 years now. It was a passion somewhere inside of me that inspired me to do it. Not only that I always had an ear for it, each time I listen to music, especially my favorite songs, I felt the vibe more to wanting to pursue it.


Q. Who produces your music?

A. So far there's no one that produces it. I handle everything on that standpoint.


Q. What kind of instrumental do you like the most?

A. Of course being a rap artist, I guess I want to say the rap instrumentals. What goes along with that is, I relate to anything I can write to or sometimes I might have lyrics for unknown instrumentals, therefore any instrumentals that can relate to those actual lyrics. The main ones are the instrumentals that you can be lyrical.


Q. Which instrument would you like to learn in the coming year?

A. If I had to pick, it would be either the piano or the drums. I had thoughts on the saxophone, but my main choices are the piano or the drums. Out of all of the instruments, I always had a strong passion for those. My top choice I think would be the drums.


Q. If you could pick an artist for a featuring today, who would you pick ? (with an unlimited budget)

A. I’m always open to do a feature with anyone. My selections that I would decide on would be one of my favorite artists. Out of the females: either Rapsody, Lauryn Hill, SZA, Jhene Aiko, Rihanna, or Nicki Minaj. Out of the males: either one of the rap artists in TDE, DMX, Common, or Kanye West. Definitely I would choose Kanye West.


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Q. Several famous artists say they write their own lyrics while instead we notice that they are helped by ghostwriters.

As an artist which place do you give in writing texts and being the interpret?

A. Coming from me, a person like myself that writes my own lyrics, I think if a person gets helped is alright to an extent. If one or two songs throughout the mixtape/album gets looked over, then it’s just a regular observation. But if almost every songs throughout the mixtape/album get written for, then that artist should get less of lyric apprenticeship because it takes away the generic of being an artist.


Q. How many music videos would you like to do for your project? Do you think that artists must do a lot of music videos per project to stay relevant in the music industry?

A. I did 2 so far, I'm looking at maybe doing 3 or 4 more. By choice I would say yes for the anticipation. But through their circumstance it depends on the impact of their album. If their album is not reaching a high recognition like it should, then more music videos might help raise the bar. If their album is reaching a high recognition, they might not even need many music videos unless otherwise.


Q. Do you have some places in mind to do your next music videos after the pandemic?

A. Not sure of any places specifically, but any place that I come across that captures my mind.


Q. What are your wishes for 2021?

A. To have a better year than I did from year 2020. Everything I do, just keep raising the bar hopefully accomplish more. Hope the best for everyone else to live on upon getting through the pandemic. Praying for the pandemic to be over so everyone could live happily ever after. As far as music, hopefully go mainstream, if not, at least a high prospect underground artist.



CP4 The Rapper

Mixtapes:

"The Change Up"

“Lyrical Transition”


Play on Soundcloud

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This guide provides advices about growing a fan base and selling your albums and singles online.


Every artist would like to be able to share their music easily to millions of followers on social networks. In this case, a simple tweet or post could be enough to announce your next album.


However, you may not be able to reach millions of followers.





So what to do as an independent artist if you want to gain more visibility?


Promote your posts with social media ads (instagram, facebook, twitter...).

It works but will take a lot of time and requires to be consistent.

The problem is that you will start being dependent of your social networks in terms of reliability and costs.


Indeed, when your preferred social media goes down you will lose the only contact you have with your followers. Another scenario is when a new algorithm prevents you from promoting your projects without ads. From time to time, you may have to spend more in ads to reach the same audience.


So major labels use one or many networks of websites, they contact musicians, artists and medias to promote their artists. With a way lower budget, it is still possible to make it work for you if you have your own website. You will still have to run some ads but can build a mailing list and then start promoting your offers by email as well, which is... FREE.


Get your own website to sell your music faster

The importance of email campaigns


Indeed when artists manage to get millions of views on Youtube, they run different ads for different purposes: drive traffic to Youtube, to their social networks, and collect email adresses.

Email marketing is still one of the best method to generate leads for any kind of business. With email marketing, high opening rates (56.62% from mobiles and 54.32% from desktops) along with engagement rates (11% - 21%), as well as low unsubscribe rates (0.29%) were still observed in 2018 and 2019.


So this is at least 3 different ads. But with your budget, you can decide to run (very) cheap ads to collect email addresses from your website, then with these email addresses, ask people to follow you on your favourite social network or to visit your Youtube channel to watch your latest video, listen to your new songs, etc.


Of course, this is just an example. With landing pages on your website, you can use the same strategy to get more active followers in Facebook, Instagram, Twitter… or to get your visitors to stream your music.

So having your own website gives you multiple possibilities to promote your projects and grow your audience without being tied to social networks. All this will definitely help you reaching more people and generating more streams to grow your income.


To sum it up, the benefit of having your website is to be able to reach your subscribers easily to promote your offer. For free.


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