We can sum it up to On-Page and Off-Page SEO.
On-Page SEO is all website and page optimization that allows your website to be properly indexed by Google. You can optimize your site by using proper tags for your titles and paragraphs, using correct page descriptions, make your page mobile friendly, internal links... Everything that happens directly in your website pages.
Off-Page SEO is about gaining brand recognization from high authority websites. It can be backlinks from Wikipedia, a blog that features products or services in your industry, a podcast, a Youtube video...
Now that you have gained information about SEO, let's go deeper in what can be done to optimize your site's visibility.
Page title and description Each page must have a unique title and page description. The title must be enticing to get the attention of your visitors. Write a clear description that contains important keywords. Note it can be the first phrases of your article. In this case, make sure that these phrases contain keywords.
Keywords are great but don't think Google won't notice if you keep flooding articles and descriptions with keywords. 3 or 5 keywords per article is good enough to see improvment in your website's ranking. Doing too much can harm your ranking and all the work done can be reduced to nothing. Google is looking for relevant content to show to visitors.
Google Search Console Use GSC to crawl your pages when necessary.
Use SEO tools like Answer The Public, Ahref, SEOprofiler, Keywords Everywhere, Google Keyword Planner, Moz, Screaming Frog
Structure your pages with internal links to help Google to understand your site pages and how they are connected to each other. Google will then list some site pages directly in the search engine below your main page.
Get backlinks from high authority and well-known websites. You can write a wikipedia page, write articles on Medium, write articles about products or services in your industry then contact the owners to let them know about your new articles)
Your website MUST be mobile friendly. A vast majority of website browsing comes from mobile. There is no future for your website and business if it is not optimized for mobiles.
IMPORTANT : Read this if you are looking for a great solution to get your website on Google.
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