Building a business in 2019/2020 is far less expensive than 10 years ago.
You can even start your own business with your computer, a mobile, a website...
Below I will share different strategies to start and run a business.
First of all, you have to consider whether you better try to get a pay raise or build your own business.
Indeed it may take you 3-5 years for your employer to consider getting you a real pay raise. Gain new skills, be involved in projects, constantly reach your targets (in this case, you better go beyond your target!)
In order to get a pay raise, people tend to move to other companies every 2-3 years. And it works. Your experience is taken into consideration by the new employer. However, it may require to move from a city to another, or even to move abroad. Such a change can be too much for some people.
You can of course work at a side job, even though it will definitely deteriorate your quality of life. You won’t have enough time to really take advantage of your new income.
You may even think about building your own business.
These days, it is not necessary to have a lot of money to get your business up and ready and get your first customers.
Usually a laptop and a smartphone are enough to make it work. Sometimes you will only need a smartphone.
Not sure about what to sell? You can sell others products or services.
You will find a lot of websites that propose opportunities like referrals in exchange of a fixed amount of money or a percentage per sale. In this case you will need to build a website, and create a landing page.
With the correct strategy involving sales and building a mailing list, you will be able to start earning money with your website.
Once the correct strategy has been identified, think about automation. It will help you earning money without being too involved...
To make sure to find the appropriate offer to promote in your website, visit networks of CPA offers. Some are listed below:
CPALead - MaxBounty - OfferVault - CJ Affiliate
So what does it really take to build your own business?
It will depend of your business idea. Let's say that you want to sell fancy chairs.
Building your brand awareness will take some time.
So do not focus too much time and energy on it at first.
Observe how other companies work, even if you can’t compare (yet) with your situation.
They have a website, run some ads and use social networks.
If you don't have any product to sell, don't worry. You can start selling other's products (from Amazon or Clickbank for example) and get a percentage for each sale made.
You will need to sign up to an affiliate program then pick a product.
Then start building a strategy to drive traffic to the product you are selling.
In fact, you will be able to find several affiliate programs in the industry of your choice.
After identifying your products or services. the next step will be to build a page in your website that will collect email addresses while your whole website is under construction. Your mailing list will be vital for your business since it will allow you to sell out of social networks.
Thanks to ads and a good communication, your mailing list will grow months after months.
Once your website is up and online, consider choosing which social network to use to share information about your offers. It will depend on your products or services.
If you consider selling fancy chairs, sharing pictures and a few videos will be a good fit to provide the clearest information about your products.
So Instagram would be the first choice in this case.
With instagram, make sure to post 2 to 3 pictures or videos per day in specific hours: 2.00am (yes !!), 9.00am, 5.00pm.
Alternate your posts following the 80/20 rule: 80% to talk about anything outside your business (think about triggering emotions), 20% to promote your products.
With your website, add a blog to do content marketing. Make sure to select the correct keywords to be found easily from Google.
Start running some cheap ads first to see how people react.
Use metrics to determine how each ad campaign performs. Adjust if necessary.
Google Ads is very effective but tends to be more and more expensive, specially if you don’t use it properly (with expensive and inaccurate keywords).